The aadi season has almost ended and one could see the massive crowd in T.Nagar. It was really massive that there could be even 5000 people in a textile showroom. I guess people would save up all their cash to buy dresses and jewellery and other goods only during the Aadi season but are they really saving money or is it only their mind that gets tricked in to believing that they are saving money?
I would like to tell an incident which I heard from a relative. There were two dresses, both are exactly alike except for the color. Let us assume the first one is yellow in colour. It was bought for Rs.100 before the aadi season. The other color, which is green, was sold at Rs.225 and reduced to Rs.150 in the name of discount. This was done by the same shop which sold the previous yellow dress. If you think this is a joke, it is not. It is a true incident. This is what they call as aadi season. Shops actually sell their goods at profit and people get fooled into believing that they are actually saving their money during the aadi season.
I have been to shops during the aadi season. One of the famous shops, also famous for giving big discounts, is also one of those shops. The reason that made me believe it was a new prize tag that was attached to every dress. Why should they attach a new prize tag to every dress? Why not use the existing tag and just put a board saying 10% discount or 15% discount? The new prize tag has the ‘claimed’ original prize of the dress which is striked out and below is the new discount prize. If this is a marketing strategy, they can’t stoop more.
I am not blaming all the shops but only a few. I have seen shops where they retain their original prize tag and have a banner or board saying the discount rate. Discount should be made only during the billing and not before it. I hope people do realize it and put an end it to the bogus discount sale.
